5 Keys To Successfully Rebranding Your Business

By Brandon Garcin, Content Marketing Manager, Continuum

The New Year often brings with it new business ambition. Whether it’s setting new financial goals, planning for growth and expansion, launching a new product line, or anything in between, chances are that branding and marketing are going to play some sort of role in the process. And if you haven’t touched up your logo, refreshed a tagline, or optimized any marketing or advertising campaigns for some time, it might be time to consider a rebrand.

Rebranding your business isn’t an overnight process, and the more established you are in your industry — and the longer you’ve been using your existing branding, style, and marketing collateral — the more careful you’ll want to be when kicking off any new branding initiative. Here are five important things to consider when looking at a potential rebrand.

Ask Questions Before Doing Anything

There are some important questions and considerations to look at before diving into a rebranding project. Why have you decided to rebrand? Are you looking to change your overall business strategy or alter your core messaging and value proposition? Why? Are there market pressures, industry changes, or things happening in your competitive landscape that are affecting your decision? Has there been a change in leadership looking to bring a fresh perspective and brand to the organization? And once the decision to rebrand has been made, what resources will you need to allocate to the project?

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