Magazine Article | June 12, 2015

Keystroke Express POS

Source: Specialized Business Solutions

A Practical And Profitable Alternative To Selling Entry-Level POS

The massive flood of changes in payment technology and new product introductions can challenge even the most experienced of VARs. As a POS VAR, you want to recommend the best solution for each of your retail clients — yet there seems to be more choices on the market than ever before. You need to choose not just which products to sell and vendors to partner with, but nowadays you’re expected to know everything about everything.

Selling POS solutions today has become more complex. POS VARs must be well-versed in credit card processing — payment terminals, merchant pricing, POS-integration, PCI, EMV, NFC, P2Pe; data security — networking and liability issues; mobility — tablets, smart phones, etc.; omni-channel — e-commerce, loyalty, social marketing, and the list goes on.

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