Case Study | August 16, 2012

Large Specialty Family Footwear Chain Utilizes OKI Small Workgroup Mono Printers To Reduce Costs And Increase Reliability

Source: OKI

This case study from OKI takes a look at one of the largest specialty family footwear chains in the Western Hemisphere. This retail serves millions of customers with a global network of more than 4,100 stores in many retail settings and sold nearly 220 million pairs of shoes in fiscal 2011, generating $3.4 billion (USD) in net sales. This customer uses monochrome printers for daily reporting and general back-office printing in stores throughout the United States, Canada, Latin America, and Europe.

This retailer is facing a problem stemming from its former print vendor not offering a competitive cost-per-page, causing the retailer to switch to third-party remanufactured toner, leading to increased failures among its printer fleet. This caused them to incur additional costs and forced them to spend time training employees at their help desk to resolve these issues.

The end-of-day reporting was critical to these shore stores because it was used to dictate the following day’s sales activity. Because of this there was no room for printers to be failing. This retailer was also searching for duplex printing which their previous vendor was unable to provide.

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