Lead Generation: How-ToSource: CharTec
There is a constant battle between Sales and Marketing. Many feel they are one in the same thing, while others understand the difference between them. So, what is the difference, you ask? The sole purpose of marketing is to bring leads into the sales funnel. The goal of sales is to take those leads and close them or convert them to a sale or purchase. Seems simple enough, however many people still do not understand the relationship between sales and marketing. Yes, they work hand in hand, but have very different functions. This whitepaper focuses on how marketing provides leads to sales. I am going to outline the different types of lead generation to help you understand the full range of marketing you and your MSP can be doing.
Download this white paper below to read more.