Leaving Nothing To Chance: How Backup And Recovery Bolsters Managed Services Offerings

Like it or not, data loss is a cost of doing business. Whether as a result of unintentional or malicious action, the typical business at some point loses data. Eighty percent of businesses that participated in the 2011 Ponemon Institute study revealed they had lost data within the previous 12-month period.

The question then becomes whether a business can recover lost data. While data loss seems inevitable, it doesn’t have to be debilitating. With the advent of cloud computing, data backup and disaster recovery (DR) has become more accessible and affordable for companies large and small. And no one is better equipped than the MSP (managed services provider) to deliver the services as an integral part of an overall package to remotely monitor and maintain the IT environments of their clients.

The opportunity for MSPs is significant. An October 2011 Computer Technology Industry Association (CompTIA) study, “Trends in Managed Services,” revealed backup and DR is not one of the top 10 managed services offered by MSPs. This indicates MSPs stand to profit handsomely by providing a high-value service to clients that pays dividends not only in revenue but also in customer satisfaction and loyalty.