ThinkPad’s T431s ultrabook PC sports new design features, renowned keyboard gets even better
RESEARCH TRIANGLE PARK, N.C.: Lenovo (HKSE: 992) (ADR: LNVGY) today announced its new ThinkPad, with design enhancements inspired by the results of an extensive global research project. The ThinkPad T431s is the thinnest T series ever featuring a sleek, innovative trackpad, enhanced keyboard and refined aesthetics.
“We obsess over the pursuit of perfection – as evidenced by more than 20 years of Lenovo ThinkPad design and engineering accolades. However, perfection cannot be achieved without a key ingredient: customer insight,” said Dilip Bhatia, vice president and general manager, ThinkPad Business Unit. “The ThinkPad T431s is the first device featuring Lenovo’s new design, which represents a comprehensive examination of user experience and input.”
From research to design
Extending beyond traditional customer interaction, Lenovo conducted extensive research with NetGen, non-ThinkPad users and ThinkPad loyalists around the world, to gather detailed feedback on ThinkPad design. Over nine months and in multiple countries, researchers spent thousands of hours shadowing users in their homes, workplaces and remote locations, observing user behavior and asking questions. The results of this extensive research have directly contributed to the new refined design, which include technological enhancements and innovative upgrades including a new trackpad with click functionality and an incredibly thin display bezel.
ThinkPad gets new look
The results of Lenovo’s research found that respondents prioritize simplicity and modern elements when it comes to their technology. Lenovo designed the new T431s with these priorities in mind to directly enrich the user experience:
The T431s is powered by Intel 3rd generation Core™ processors with Turbo Boost, features improved Intel HD Graphics, up to 12 GB of memory and additional HDD and SSD storage options. The T431s has a 14-inch HD+ (1600 x 900) anti-glare display, two USB 3.0 ports for fast data transfer. The T431s is also available with Intel vPro for easy device management, supports ThinkPad docking, and provides enhanced security that commercial customers require.
Pricing and Availability
The ThinkPad T431s will be available in April starting at approximately $949.
Lenovo (HKSE: 992) (ADR: LNVGY) is a $US30 billion personal technology company – and one of the top two PC makers globally, serving customers in more than 160 countries. Dedicated to building exceptionally engineered PCs and mobile internet devices, Lenovo’s business is built on product innovation, a highly efficient global supply chain and strong strategic execution. Formed by Lenovo Group’s acquisition of the IBM Personal Computing Division, the Company develops, manufactures and markets reliable, high-quality, secure and easy-to-use technology products and services. Its product lines include legendary Think-branded commercial PCs and Idea-branded consumer PCs, as well as servers, workstations, and a family of mobile internet devices, including tablets and smart phones. Lenovo has major research centers in Yamato, Japan; Beijing, Shanghai and Shenzhen, China; and Raleigh, North Carolina. For more information, see www.lenovo.com.