Liability For US Card-Present Card Fraud Changes In 2015: What US Merchants Need To Know About EMV Now

The US payments industry has been chugging along on old technology while the rest of the world has implemented EMV card technology for more than a decade. As recent data breach headlines in the US suggest, criminals focus on the easiest targets and right now, that is the US. But not for long. In order to avoid potential liability while ensuring customer transaction security, many merchants plan to implement EMV technology. As a country, the US is moving toward the EMV standard as a direct result of the payment networks shifting specific fraud liability to merchants starting on October 1, 2015 (1). What do merchants need to know? Read on.

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