White Paper | June 3, 2014

Like, Friend, Tweet: Top Retailers Digitally Connect With Millennials

Source: INDUSTRY WEAPON INC.

Approximately 80 million Americans fall into the Millennial demographic. In the U.S., they annually spend around $600 billion. Projectionists say Millennials will account for 1/3 of retail spending by 2020.[1] They are easily becoming the most powerful demographic due to their influence on trend setting. Moreover, Millennials are the first generation to be completely digitally based.

Static Media Fails

Millennials value flexibility, intelligence, and acceptance. They are experts at adapting to fast, drastic change. Any aspect of their world that is unchanging is considered antiquated. To Millennials, boredom is a punishment. The demand for more is not only the basis for attraction, but also essential to keeping their focus. Having attention spans conditioned to last for mere seconds, they rely on relentless stimulation.

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