Long-time Industry Professionals Launch Virtual Channel Chief Practice

New Firm to Create Effective Programs, Improve Channel Communications

Successful tech organizations often stumble and sometimes fail when building channel programs. That reality is the driving force behind GetChanneled, an evolutionary “virtual channel chief” consulting firm that opened its doors today and is officially accepting new clients. Founded by accomplished industry veterans with a wide professional alliance network, the organization brings a host of unique capabilities to an underserved vendor segment.

“Whether a Fortune 500 company or an emerging vendor, building a successful channel program can be a challenging prospect,” says Ted Roller, co-founder and Virtual Channel Chief for GetChanneled. “Our team simplifies the process, helping developers and tech organizations develop a strategy, design a go to market plan, then follow through on implementation. GetChanneled will identify the best options for each prospective vendor, from their sales and marketing plans to public relations and industry alliance needs. With decades of diverse channel leadership experience, we understand what solution providers, vendors and distributors are looking for. More importantly, the GetChanneled team has a long, successful record of meeting a wide-range of those partners’ pre-requisites and requirements.”

That process begins with a “Channel Readiness Evaluation” of each organization’s capabilities. The assessment covers sales, marketing, public relations, alliances and a host of other indirect marketing needs and activities.

“A major mistake some vendors make is assuming that an indirect go-to-market strategy is their best option, and then building a plan with little or no serious thought about their strengths and capabilities,” adds Brian Sherman, co-founder and Virtual Content Chief for GetChanneled. “Before discussing strategy or options, our team will ensure that a channel program makes sense from a financial and resource perspective. For example, some vendor offerings may be better suited for a consumer audience rather than as part of a B2B portfolio. The Channel Readiness Evaluation gives our team a unique edge ─ the ability to match an organization’s strategic goals with a subjective review of its opportunities and resources.

About GetChanneled
The GetChanneled ‘special sauce’ is a vast array of comprehensive channel experience. Roller has over 25 years of experience in the SMB channel, first as a solution provider with Oxford Systems Integration, then as Channel Chief of Intronis, a cloud based BDR company, and most recently as VP of Channel Development with LogMeIn, Inc.

Sherman brings more than 14 years of successful SMB channel experience to GetChanneled. His past roles include chief editor of Business Solutions magazine, Senior Director of Alliances at Autotask, and as principal consultant at Tech Success Communications.

The team has implemented sales, marketing and business development strategies for many vendors, distributors, industry associations, channel franchises and related organizations. Combined with a strong network of other esteemed professionals, GetChanneled has the resources and know-how to develop and execute the most effective program for virtually any aspiring channel vendor. For more information, visit www.getchanneled.com.