A comprehensive educational program on opportunities for information technology (IT) companies in the fast-growing market for healthcare IT products and services is planned for Breakaway 2010, CompTIA, the leading non-profit trade association for the IT industry, announced recently.
Breakaway 2010, North America's premier event for IT channel companies, is scheduled for Aug. 9 – 12 at the JW Marriott San Antonio Hill Country Resort & Spa, San Antonio, Texas.
"Many IT companies are interested in entering the booming healthcare IT market, but the challenge of penetrating a new market with a unique and complex environment can be daunting," said Kelly Ricker, vice president, events, CompTIA. "At Breakaway 2010, we'll offer a comprehensive educational track on the basics of the healthcare ecosystem and how to build a healthy healthcare IT business."
The Breakaway Healthcare IT educational track includes the following sessions:
"The cost of implementing an Electronic Health Record (EHR) system is a significant investment to an ambulatory or any physician practice," Hielix CEO Patti Dodgen said. "In an environment where Medicare reimbursement rates continue to drop, practices of every size are challenged to achieve ‘meaningful use' and to do so without in-house expertise, against a fast approaching deadline. It's no wonder the current EHR failure rate is estimated near 75 percent.
"Physicians need to take a proactive approach to EHR and utilize the tools and expert guidance available to ensure a successful and optimized implementation," Dodgen added. "Otherwise, they face a costly and unnecessary up-hill battle."
The educational track at Breakaway is part of CompTIA's ongoing and expanding efforts to provide its members and the industry with the in-depth research, professional credentials, business tools and other resources needed to succeed in the healthcare IT market.
A 2009 CompTIA study found that three in four IT firms believed their healthcare clients are eager to incorporate new technologies into their practices; and two in three believe that better care for patients is a major factor in their healthcare clients' decision to adopt new technologies. The study also found that among healthcare providers, 59 percent were excited about the prospect of telemedicine and 79 percent were interested in portable tablet PCs for point-of-patient care.
Breakaway offers technology companies a unique stage to promote their products, recruit business partners and interact with more than one thousand conference attendees. Attendees can participate in educational tracks covering key technology areas such as healthcare IT, cyber security and managed IT services. Breakaway also provides a unique forum for peer-to-peer networking with other business leaders to share ideas and advice on how to grow an IT business.
CompTIA reseller, vendor and distributor members can attend Breakaway for free, but registration is required. The conference also is open to non-members, including technology resellers, distributors and vendors. The non-member reseller registration price is $250, while the non-member vendor or distributor registration price is $650. The non-member registration can be applied toward the cost of a one-year membership in CompTIA. For more information, visit http://www.comptia.org/breakaway/default.aspx.
CompTIA is the voice of the world's information technology (IT) industry. Its members are the companies at the forefront of innovation; and the professionals responsible for maximizing the benefits organizations receive from their investments in technology. CompTIA is dedicated to advancing industry growth through its educational programs, market research, networking events, professional certifications, and public policy advocacy. For more information, visit www.comptia.org.