CompTIA researchers surveyed both IT channel executive and end users for their second annual Big Data Insights and Opportunities study. The study shows how businesses capture, store, manage and analyze data, as well key end user needs and challenges. The study also shows the channel is underestimating its customers’ needs in several areas: search compatibilities across data sources, predictive analytics, end user profiling and segmentation analysis, and data visualization.
Tim Herbert, vice president, research and market intelligence, CompTIA, says the disparity could be the result of a number of things in the young market, but the difference should make solutions providers evaluate whether they are talking to the right people at the company about the goals for Big Data and analytics.
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