By Don Britton, Founder and CEO of Network Alliance, Inc.
The business of small business is business. Whether it’s accounting, financial services, legal, medical, human resources, management consulting, property management, or government contracting, small businesses are an important part of today’s vibrant economy.
But let’s be clear. Managing a company’s IT network should be left up to a managed network outsourcing solutions provider — a pro that makes IT network management its business.
How To Explain The Benefits Of An Outsourced Approach To Your Customers
First and foremost, highly trained team members with a broad range of skill sets in software applications, IT infrastructure and data center management are only a phone call or email away.
Second, the right managed network outsourcing provider has a multimillion dollar infrastructure running on best of breed hardware and software. In addition, by sharing infrastructure across an entire client base, economies of scale are created that make the cost of accessing this infrastructure significantly less expensive — up to 70 percent less — and more predictable.
Another advantage of a managed network outsourcing solution is scalability. With outsourcing, your clients use only as much hardware and software as they need. When they need more (or less), the hosted IT solutions provider adds or subtracts applications to fit the business. A do-it-yourself approach is both costly and time consuming.
That brings us to reliability. With a managed network outsourcing provider, businesses get 24/7/365 disaster recovery capability — with daily data backup. If a business’s system goes down, it’s actually their system. Managed network outsourcing providers have a vested interest in keeping their clients up and running on the network. No service means you lose customers. So, your business goals and incentives are in perfect alignment with your clients.
Data recovery isn’t a problem when IT network management is outsourced. If a company laptop is lost, the solutions provider can get the data back because it resides on their system.
Your potential customers are likely to have a lot of questions — and providing information will help put their mind at ease about their decision to outsource. When you meet a prospect, be prepared to answer the following questions.
Suggest that your prospect look at trends in their industry and see that more and more of their competitors are going the managed network outsourcing route. The longer they run slower, more expensive and less reliable IT infrastructure, the bigger their competitive disadvantage will be. Costs will invariably be higher than their competitors.
With a managed network outsourcing solution, IT is faster, better, cheaper and a lot more reliable than the do-it-yourself approach.
When IT works the way it’s supposed to, that’s when the fun starts.
Don Britton is the Founder and CEO of Network Alliance, Inc., a leading IT management solutions provider in the Greater Washington, DC Region.