Marketing Toolkit Highlights New IT Channel Education Offerings From CompTIA
New Executive Certificates in Business Agility and Financial Management also Debut at ChannelCon 2014
A new toolkit of more than 30 customizable marketing resources designed specifically for the needs of informational technology (IT) channel companies was unveiled this week by CompTIA, the IT Industry Association.
The marketing toolkit is just one of several new education and training offerings from CompTIA that were offered for the first time here during ChannelCon 2014, the premier partnering and training event for the IT channel.
“Successful marketing begins with a plan and we’ve compiled all the elements that make up a winning marketing plan,” said Kelly Ricker, senior vice president, events and education, CompTIA. “It includes practical, actionable advice that will guide an IT channel company through each stage of building a marketing strategy.”
The Marketing Toolkit includes more than 30 tools and templates that can be tailored to a business’s marketing objectives. The toolkit includes guides on search engine optimization; identifying competitors; developing unique value propositions; strategies for enabling sales team success; and a sample marketing budget.
New Executive Certificate Programs
Three new channel executive certificate programs also debuted this week at ChannelCon.
Building Financial Strength explores techniques for making all deals – large or small – pay off. Attendees learn about the many ways that cash can be managed to put a business on solid footing and build long-term value. The program explains how to use profit-and-loss statements to understand trends, make forecasts and adjust the business to maximize performance.
Selling Cloud Services offers insights into what the “cloud” represents and how channel firms can create a cloud portfolio. It looks at cloud sales models and processes that work, and examines proven sales process from concept introduction to contract signature.
Profiling Customer Security Risks examines the most influential IT trends and how they are impacting IT security. Participants learn how to understand the environment their customers do business in; how it relates to their security; and strategies on how to educate customers so they understand that security is a business enabler that can help them grow their business.
The marketing toolkit and executive certificate programs are the latest examples of the independent, vendor-neutral educational resources, market research, program and credentials CompTIA provides to the IT channel. ChannelCon continues through Aug. 6 at the JW Marriott Phoenix Desert Ridge Resort and Spa. Some 1,000 executives and owners from many of the top companies in the IT channel are in attendance.
CompTIA is the voice of the world’s information technology (IT) industry. Its members are the companies at the forefront of innovation; and the professionals responsible for maximizing the benefits organizations receive from their investments in technology. CompTIA is dedicated to advancing industry growth through educational programs, market research, networking events, professional certifications, and public policy advocacy. For more information, visit http://www.comptia.org/.