Magazine Article | March 20, 2013

Merchant Warehouse Arms Partners With Industry-First Payment Technology

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By James Fink, Vice President of Partner Channel and Key Accounts, Merchant Warehouse

Focus on Providing World Class POS Solutions

What advice would you give to your partners to help them decide which payment company they should partner with?
Today, more so then ever, value-added resellers and independent software vendors need to align themselves with a trusted payments partner. Much has been made about the emerging payments taking over the industry with mobile, contactless and chip-and-pin all figuring to be part of the payments equation. Customers will be using mCommerce solutions, merchants will need to accept these payments and VARs will have to provide merchants with competitive solutions. This shift in customer engagement has also led to a myriad of mobile wallets, gift, loyalty and couponing applications causing even more confusion.

In today’s competitive environment your payments partner must deliver more value than being a conduit to move money for your clients. If that is your provider’s primary value proposition it is time to find a true payments partner.

What is unique about your channel program?
Merchant Warehouse has been focused on providing our partners with future-proof payment solutions allowing VARs and ISVs to focus on growing their businesses. In addition to competitive residual revenue and US-based customer service, Merchant Warehouse provides our partners with an innovative and secure payment solution that no other payments company can — the Genius Customer Engagement Platform.

Genius is the only solution that has the power to aggregate and integrate every conceivable transaction technology, payment type and customer program — both present and future — into a single Customer Engagement Device.

With Genius, our partners can provide flexibility to their merchants to control which payment applications, mobile wallets, and offers are right for their business. Furthermore, through a simple one-time integration, ISVs and VARs can reduce security risks by using a platform that abstracts all sensitive data from the POS, removing it from PA-DSS scope.

By providing the opportunity to take advantage of the increasing uncertainty with payment solutions and helping turn these conditions into a competitive advantage, Merchant Warehouse is building mutually beneficial relationships with our partners. Simply, Merchant Warehouse allows its partners to devote their resources to their core business — delivering world class point-of-sale solutions.

How do you help partners with their marketing?
Merchant Warehouse provides customized marketing programs designed to help our partners optimize the adoption of Merchant Warehouse solutions and services among their merchant base.

Our Partner Marketing Team works with our partners to develop a customized adoption plan and identify ongoing marketing activities and opportunities that will successfully help their merchants’ transition to Merchant Warehouse. Our Team also manages the progress of your plan on an ongoing basis with a focus on continual improvement to ensure success.

What types of service/support do you offer your partners?
We are committed to developing a mutually beneficial relationship that is focused on meeting the unique needs of your business and their merchants. We deliver the right combination of payment technologies, resources and programs that your merchants need in order for them to benefit from comprehensive payment processing, which helps them improve and grow their businesses.

The Merchant Warehouse Partner Program is designed with our partners in mind. Whether you are an ISV or reseller, our partner program provides you with free, innovative and PCIDSS certified, payment solutions, a comprehensive online partner portal, dedicated account service and industryleading residual revenue opportunities.

Contact Information
Merchant Warehouse
1 Federal Street, 2nd Floor
Boston, MA 02110
(800) 498-0823
www.merchantwarehouse.com

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