Former VeriFone & Payments Executive Joins Merchant Warehouse to Bring Genius to the World
Boston, MA – Merchant Warehouse, a leading innovator of payment technologies and merchant account services, today announced the addition of Greg Cohen as Chief Revenue & Strategy Officer. With extensive experience in implementing business strategies, as well as channel and value chain expansion across the payments industry, Cohen will be responsible for expanding partnership, payment and commerce opportunities within the Genius™ Customer Engagement Platform and accountability to ensuring the strength and growth of the company’s existing business.
“Merchant Warehouse recognizes that the convergence of payments and marketing services presents exciting new opportunities. Capitalizing on this has been challenging for many organizations but the Genius vision of a true multi-channel commerce platform for merchants is a reality,” said Cohen. “Merchant Warehouse has the focus, drive and technology to make an integrated commerce and marketing experience in the new world of mobility a reality. I’m excited to be part of it.”
Genius is a software platform that lets merchants accept any kind of payment, discount or loyalty program within a single transaction. Using Genius, merchants can also increase revenue by offering loyalty-building incentives and offers that attract new customers and retain current ones.
“Despite the consistently changing world of payments, the infrastructure behind acceptance and processing hasn’t changed in more than 20 years,” said Henry Helgeson, CEO of Merchant Warehouse. “Merchant Warehouse is the only company that has taken the idea of a mobile payment acceptance platform from the whiteboard to the merchant countertop. Greg’s experience brings firepower to our team as we work to grow and scale Genius.”
Cohen joins Merchant Warehouse from VeriFone, where he served as the Senior Vice President and General Manager for VeriFone Commerce Solutions. Prior to VeriFone, Cohen served as President for the U.S. Group and Emerging Solutions at Moneris. In addition, he has held numerous leadership positions throughout his career, including Senior Vice President at Global Payments, Vice President at Vital (now TSYS) and BankServ. Early in his payments career, Cohen also founded and developed techTouch Cash, a national ISO. Cohen is also on the Executive Committee of the Board of Directors of the Electronic Transaction Association and has held numerous network, association and industry board and advisory roles.
About Merchant Warehouse
Merchant Warehouse is a recognized leader in payment acceptance solutions and merchant services. With Merchant Warehouse, merchants, agents, POS developers and VARs can achieve strategic business advantage through the delivery of current and emerging payment, offer and program solutions and merchant services that dramatically enhance the merchant-customer experience. The company’s new Genius Customer Engagement Platform enables businesses to always connect with customers in the most important place – the sale. A single, intuitive platform that integrates every transaction technology, loyalty program and more, Genius ensures businesses never lose a sale to lack of compatibility. Merchant Warehouse is one of the fastest growing payment technology companies in North America. For more information on Merchant Warehouse, visit merchantwarehouse.com.