News | June 4, 2013

Merchant Warehouse Partners With Retail Pro International To Enhance Customer Experience

Merchant Warehouse, a leading innovator of payment technologies and merchant account services, recently announced a partnership with Retail Pro International (RPI) to bring its Genius Customer Engagement Platform to the countertops of specialty retail stores throughout the U.S. Through this partnership, RPI customers will have the ability to turn traditional transactions into a point of interaction with their individual customers, enhancing the overall customer experience.

RPI is dedicated to providing their retailer customers with technology solutions that enable them to focus on what they enjoy most: their business. By offering Genius to their retailer customers, many of the challenges specialty retailers may face are removed, including costly and time intensive hardware upgrades to meet various industry security regulations. In fact, Genius helps take the retailer out of scope for PCI as it separates all sensitive data from the point-of-sale system, so that developers, retailers and customers can rest easy knowing that transactional data is protected through tokenization and point-to-point encryption.

“We’ve seen greater innovation and change in the payments industry in the last few years than in the last 20 years combined,” said Kerry Lemos, CEO, RPI. “Genius allows retailers to accept any type of payment in a low-risk manner, and turn basic transactions into deeper interactions with their customers. We’re looking forward to the opportunities Genius brings to our customers that they may not have previously considered possible.”

Genius is designed to evolve with the retailer, letting them accept all payment types, discounts, promotions, and rewards programs through a single, unified platform. Through this process, Genius is capable of providing consumer purchasing details that will help a retailer deliver appropriate and targeted deals, offers and discounts to enhance the overall customer experience. Genius also enables merchants to increase revenue by offering loyalty-building incentives and offers that attract new customers and retain current ones.

“New payment technologies entering the marketplace today present incredible opportunities for both retailers and consumers alike, but these technologies rely on the retailers to figure out how to capitalize on this mobile revolution,” said Henry Helgeson, CEO, Merchant Warehouse. “Genius was created with the future of payments in mind. The convergence of marketing and payments presents incredible options for retailers to gain insight into purchasing behavior and share relevant targeted rewards with customers. This increases loyalty and drives new customers in the door, too.” 

For more information, visit merchantwarehouse.com/genius.

About Retail Pro International
Retail Pro International, LLC, is a global leader in Point of Sale, Store Operations, and Back-Office software applications for the specialty retail industry. Through its highly-specialized provider network, Retail Pro is delivered locally and supported regionally through over 90 offices worldwide. More than 52,000 retail stores in 86 countries using 18 different languages trust Retail Pro to manage their operations; from single stores to prestigious, multinational retailers, Retail Pro is the proven global solution for serious retailers worldwide.

About Merchant Warehouse
Merchant Warehouse is a recognized leader in the payments industry, offering innovative solutions for payment processing services and product innovation to help online and brick-and-mortar merchants, agents, POS developers and VARs grow strategically while achieving business advantage. With Merchant Warehouse’s Genius Customer Engagement Platform, businesses can dramatically enhance the merchant-customer experience by connecting with customers in the most important place – the sale. A single, intuitive platform that integrates every transaction technology, loyalty program and more, Genius ensures businesses never lose a sale due to a lack of compatibility. Merchant Warehouse is one of the fastest growing payment technology companies in North America.

SOURCE: Merchant Warehouse

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