Tom Reichart, vice president for business development at Mercury Payment Systems, provides details on his company’s efforts to attract 50 resellers to attend RetailNOW 2011 in Orlando, FL. Mercury worked with the RSPA (Retail Solutions Providers Association) to increase membership in the association and attendance at the event. In addition to his duties at Mercury, Reichart serves as co-chairperson of the RSPA Membership Committee. Mercury was lauded by the RSPA membership at RetailNOW, winning the Vendor Excellence Award among Payment Processors and, for the second straight year, earning the Gold Medallion Award (best of the best among all vendors). For more information on RetailNOW 2011, go to www.BSMinfo.com/InsideRetailNOW.