ECRs and embedded Point of Sale systems that utilize Datacap’s Tran™ line of integrated payment solutions now have the option to accept integrated MercuryLoyalty transactions. MercuryLoyalty includes "points" transactions, coupon verification and upload of transaction detail. This update allows merchants processing with Mercury to enjoy enhanced revenue created from increased traffic and a process to reach and maintain the most profitable (returning) customers. According to Inc.com, obtaining new customers requires 5-10 times the cost it takes to retain existing ones and repeat customers spend an average of 67% more than new customers.
“The addition of MercuryLoyalty support to our NoLoad™ Tran product line supplies the reseller channel with an advanced loyalty offering and presents another opportunity to generate supplementary revenue for Datacap resellers and integration partners,” commented Justin Zeigler, Director of Marketing for Datacap Systems.
Minor integration changes are required for existing Datacap integration partners to take advantage of this new offering. Integration specs are available upon request.
About Datacap Systems
Datacap Systems celebrates 30 years of successfully designing, manufacturing and marketing integrated payment verification systems. Datacap’s payment interfaces allow virtually any system, regardless of operating system or hardware platform, to gain easy access to payment processing networks for credit, debit, check, EBT, FSA, gift/prepaid card and loyalty program processing. Integrated payment solutions from Datacap are utilized by hundreds of POS applications in an array of vertical markets.
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SOURCE: Datacap Systems