3 Misconceptions And Challenges In The Cloud-Based Phone Marketplace

By Carl Watene, VP of Channel Development, Easy Office Phone

Channels are deeply complex and constantly changing, and in my experience I’ve found that there are several misconceptions and challenges in the marketplace. Market saturation, cost cutting measures, and automation are currently among the key threats to the channel, particularly in the cloud-based phone marketplace. 

The Market Is Saturated

A big misconception is that the cloud-based phone marketplace appears to be too highly competitive to an outsider. While it may be true that service providers are abundant and starting frequently with new offerings, MSPs (managed services providers) have to take a hard look to ensure they are indeed comparing “apples to apples.” For example, there are a plethora of products out there that look the same and feel the same, but differ radically from one to the other; some may have more features included as standard options, while others may include a certain number of minutes. More significantly, there can be major differences in terms of the quality of partner support and the network that the service is built on. When MSPs on the market are comparing services, it is common to overlook all the minutiae and the unseen details that differentiate them. 

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