Navigating Channel Cross-Currents In 2014

By Gina Gallo, President and Chief Executive Officer, Stratix

Name your vertical: The channel is more essential than ever. Customers continue to depend on dealers, VARs, and ISVs for the buying guidance, savvy integration, and responsive support that direct purchasing can’t provide.

Nonetheless, the channel absolutely can’t afford to take anything for granted. The pace of technology change won’t slow down any time soon, and channel players in every sphere need to stay nimble in 2014. What environmental cross-currents should you stay on top of?

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