News Feature | September 12, 2014

New VARTECH 2014 Solutions Sessions Will Provide Actionable Information

By Conor Mason, contributing writer

VARTECH 2014

A full slate of new “Solutions Sessions” make the VARTECH 2014 agenda a valuable resource for actionable information to help your business grow.  The event will be held September 18-20, 2014, at the Hyatt Regency Hotel in New Orleans, and it features VARTECH Nation classes that will begin with discussion moderated by a BlueStar team member, followed by vendor case studies targeting real-world solutions.  

Sessions and classes will cover a variety of both technical and business topics. For example, the agenda from Blue Star lists an ADC/Manufacturing session that will introduce resellers to the latest solutions that allow workers in manufacturing sectors interact with back-office systems, share critical data and maintain orders, assets and inventory. A digital signage session will show how resellers can help their clients improve the customer experience with “a more creative, professional, and timely messaging solution.” A workshop on the future of electronic payments, will cover topics including mobile payments, mobile wallets, PCI compliance, EMV, beacon technology, and bitcoin. Other solutions addressed in sessions include ID cards and security solutions, point of sale (POS), mobility and mobile POS trends, mobility and wireless, and RFID, and vertical-specific sessions address the government and healthcare markets.

Business topics include building a customer app for your business, marketing your business, using social media to drive end-user demand generation, and supporting “Solutions-as-a-Service” business models.

On Sept. 18, VARTECH will feature a Media Executives’ Roundtable; a panel of media executives from Business Solutions, VSR, Digital Transactions, and Global ID who will weigh in on emerging industry trends, the future of solutions providers, and staying relevant as the industry changes.

A highlight on Sept. 19, will be the keynote address by Archie Manning, best known for his impressive football career, but also for his work with Special Olympics, the Boy Scout Council, Salvation Army, and United Way.

VARTECH also includes networking time and entertainment. Attendees are invited to an evening of friendly competition at a Night at the Superdome. In addition, they can participate in PARADETECH — a march through the historic French Quarter, which BlueStar reports will include “the largest four-legged mobile hotspot the industry has ever seen.”

To download VARTECH exhibitor information, click here.

VARTECH 2014 is being held Sept. 18-20 in New Orleans at the Hyatt Regency and the Superdome. VARTECH, the annual conference for value-added distributor BlueStar partners, focuses on data collection, point of sale, mobility, digital signage, RFID, and security. For more information on BlueStar and VARTECH, go to www.BSMinfo.com/solution/InsideBlueStar