Optimizing The Optometry Opportunity

By Matt Pillar, chief editor

Helping clients manage mandates, inventory, and transactions drives 50 percent growth for this consultant-turned-enterprise eye care software vendor.

Since its founding in 1983, Williams Group has consulted thousands of optometry and ophthalmology practices through virtually every stage of business, from startup organization to financials management and growth to succession planning. While the company’s consultants — most of which joined the organization on the heels of working in or running successful practices — continue to thrive on practice management, Williams Group took a major leap in 2006 when it got into the software business.

Sarah Dirksen joined the company in June of that year, just four months before Practice Director EHR was launched. Today she’s product manager for one of the fastest-growing divisions of the business, and she says the software’s biggest growth is yet to come.