Panasonic Upgrades Semi-Rugged Toughbook® 53 Notebook PC

Improved Processor and Increased Storage Enhance User Experience

Secaucus, NJ – Panasonic, an industry leader in rugged, reliable mobile computers since 1996, today announced upgrades to its semi-rugged Toughbook 53 notebook computer. Panasonic’s semi-rugged notebooks have built a reputation as reliable and versatile devices that deliver high-performance computing in demanding markets like insurance, construction and the military. The updated Toughbook 53, the latest in the line of products that created and continues to define the semi-rugged category, is now available with an Intel® Core™ i5-3320M vPro™ processor (3MB cache, up to 3.3 GHz) with Intel® Turbo Boost Technology. Other upgrades include expanded storage and improved connectivity options.

Panasonic Toughbook® 53: Key Upgrades

• Faster processor
  • Intel® Core™ i5-3320M CPU (3MB cache, up to 3.3 GHz) with Intel® Turbo Boost Technology
• Expanded storage
  • Up to 500GB 7200rpm HDD with 4-8GB RAM
  • Optional 128GB, 256GB or 512GB solid state drives (SSD)
• Improved connectivity
  • Two USB 3.0 ports
• Improved battery life: delivering up to 11 hours per MobileMark 2007 testing
• Optional integrated GPS receiver capable of accuracy within 5 meters or less
• Optional integrated RFID/Contactless SmartCard reader or Insertable SmartCard reader for maximum flexibility
• Capability to run Battery Calibration Tool in background

For a full list of Toughbook 53 specifications, visit www.Toughbook.com.

The Toughbook 53 features a spill-resistant keyboard and was certified by an independent third party to pass nine MIL-STD-810G tests, including surviving 3 foot drops on 26 faces with 1 unit. The device also features a high-definition, 14” LED display and offers an optional 2-850 nit sunlight-viewable Panasonic CircuLumin™ touchscreen plus an adjustable backlit emissive keyboard, making it an ideal candidate in any lighting condition.

The Toughbook 53 offers a variety of embedded wireless technologies, including Wi-Fi 802.11a/b/g/n, Bluetooth® 4.0 and optional 4G LTE or 3G Gobi™ mobile broadband.

“For mobile professionals in industries where a standard commercial-grade laptop does not provide sufficient durability, the Toughbook 53 is an ideal choice,” said Kyp Walls, director of product management, Panasonic Solutions for Business. “This device is a proven performer that delivers a clear return on investment. With the updates we’ve made to the Toughbook 53, its value is enhanced even further.”

Pricing and Availability

The Panasonic Toughbook 53 is available immediately from authorized Panasonic resellers starting at $1399. The Toughbook 53 includes a standard three-year limited warranty.

Toughbook 52 Upgraded

Panasonic has also upgraded its Toughbook 52 semi-rugged notebook PC with an ATI Radeon™ HD7750M dedicated graphics card, making it ideal for video-intensive applications. Other improvements to the device include the use of an Intel^® Core™ i5-3360M processor (3MB cache, up to 3.5 GHz) with Intel® Turbo Boost Technology with vPro; an expanded 500GB 7200rpm hard drive; improved wireless with Intel^® Centrino^® Advanced-N 6235 Wi-Fi technology and Bluetooth 4.0 and expanded connectivity with USB 3.0.

For a full list of Toughbook 52 specifications, visit www.Toughbook.com.

Follow the Toughbook Brand

The Panasonic Toughbook brand can be followed on various social media channels, including Facebook, Twitter, YouTube, Flickr and via our blog, www.PanasonicForBusiness.com.

Panasonic Solutions for Business

Built on a celebrated engineering foundation, Panasonic architects business technology solutions that help build a better world. Customers in government, healthcare, production, education and a wide variety of commercial enterprises, large and small, depend on integrated solutions from Panasonic to help them acquire, manage and interpret the information that drives innovation. The complete suite of Panasonic solutions addresses unified business communications, mobile computing, security and surveillance, retail point-of-sale, office productivity, high definition visual conferencing, visual communications (professional projectors, displays, digital signage) and HD and 3D video production. As a result of its commitment to R&D, manufacturing and quality control, Panasonic engineers reliable and long-lasting solutions as a partner for continuous improvement. Panasonic solutions for business are delivered by Panasonic System Communications Company of North America, which is a division of Panasonic Corporation of North America, the principal North American subsidiary of Panasonic Corporation (NYSE: PC).

All brand and company/product names are trademarks or registered trademarks of the respective companies. All specifications are subject to change without notice. Information on Panasonic solutions for business can be obtained by calling 877-803-8492 or at www.panasonic.com.

About Panasonic Corporation of North America

Based in Secaucus, NJ, Panasonic Corporation of North America provides a broad line of digital and other electronics products and services for consumer, business and industrial use. The company is the principal North American subsidiary of Osaka, Japan-based Panasonic Corporation (NYSE: PC), and the hub of Panasonic’s U.S. branding, marketing, sales, service and R&D operations.  Panasonic was the only Consumer Electronics company to be listed in the top ten brands on the Interbrand Best Global Green Brands 2011 ranking (www.interbrand.com/en/best-global-brands/Best-Global-Green-Brands/2011-Report/BestGlobalGreenBrandsTable-2011.aspx). As part of its continuing efforts to reduce its carbon footprint, Panasonic Corporation of North America will relocate its operations to a new eco-efficient office tower adjacent to a mass transit hub in Newark, NJ in 2013. Information about Panasonic Eco Ideas initiatives is available at http://www.panasonic.net/eco/ecoideas Information about Panasonic and its products is available at www.panasonic.com. Additional company information for journalists is also available at http://www.panasonic.com/pressroom.