By Gary T. Staub, Chief Sales and Marketing Officer, Sterling Payment Technologies
Sterling Payment Technologies has enjoyed a long history of working with POS resellers and has found that many of our partners are busy selling and servicing systems and may not have the time or resources to devote to marketing their business. That’s where we come in. We do the heavy lifting for our partners by offering professional marketing services to help grow their business along with flexible financial programs to make it easier for merchants to buy their POS equipment and services.
How do you help partners with their sales and marketing?
POS resellers who participate in The Sterling Partner Program have access to a wide range of services and support to help grow their merchant portfolios and increase their profits from ongoing residual income.
When resellers join our Partner Program, they’re introduced to a dedicated account team whose goal is to help increase that partner’s sales and profits. Working together, they develop a sales strategy that best suits the vision and needs of the partner’s business.
A big part of that strategy is using the extensive lineup of marketing services Sterling offers:
Sales Materials. Sterling makes available dozens of brochures, flyers, posters, and other print material promoting Sterling’s products and services. Produced by Sterling’s professional writers and designers, these materials can be customized with our partner’s logo, color schemes, and contact information. We turn these materials around quickly, but if a sales flyer is needed immediately, it can be downloaded from Sterling’s partner portal, complete with the reseller’s contact information and ready to print or email to prospects.
Direct Mail and Lead Generation. If our partner wants to target a specific market, we’ll create an eye-catching postcard or other print piece to mail to that group. Then, Sterling’s in-house telemarketers will make follow-up calls on the partner’s behalf.
Web Marketing. We make it easy to use the power of the Web to reach customers. Our team of Web marketing and development experts provide co-branded landing pages, microsites, and targeted email blasts to capture sales leads for our partners.
Sales Proposals. We’ll help our partners put together a professionally designed joint proposal.
Another unique way we help our partners grow their business is by making it easier for merchants to purchase their POS products and services. We offer:
Sterling Funding — Our in-house funding program offers merchants financing up to $250,000 through the purchase of future credit card sales. Fast approvals, in about a week, help pay for POS purchases, business expansions, renovations, ad campaigns, and other business needs — with no risk to resellers.
Sterling EZpay — EZpay gives merchants an easy way to pay for POS products, supplies, and service contracts — and takes away the hassle of invoicing and collections from our reseller partners. Payments are deducted from merchants’ daily card volume, and Sterling pays the reseller.
We value the trust our partners place in us and are committed to doing everything we can to help them grow and prosper.