POS Is Not An 'App'
By Matt Pillar, editor-in-chief, Integrated Solutions For Retailers
While mobile POS fuels its double-digit growth, this VAR is quick to discount the cloud-based, “POS lite” apps flooding the market.
Scott Lamb doesn’t mince words when he acknowledges that the mobile POS craze is changing the channel. “Plenty of resellers are going out of business at the hands of mobile POS,” he admits. But Lamb’s reflections on the transformative nature of mobile POS aren’t tinged with the cynical negativity that plagues so many old-guard dealers. His company, Orem, Utah-based Pinnacle Technologies, has embraced the hospitality industry’s appetite for mobile POS. In fact, he says it’s driving revenue growth there despite the fact that Pinnacle makes little or no profit margin on the very mobile devices that run the company’s Digital Dining software. Here, Lamb offers five strategies for thriving in an increasingly mobile environment, strategies he and partners Nate Evans and Jay Hoover have honed over six years of learning and growth at Pinnacle Technologies.