Guest Column | May 9, 2013

Prepare Now For The Hybrid Cloud Upsurge Trend

By Jay McCall, originally seen on Ingram CloudTalk

I recently came across a study conducted by Avere Systems and Gatepoint Research that highlights cloud trends based on feedback from 100 executives at companies throughout the country ranging in size from SMB to enterprise. Here are the highlights of the report:

  • 80% of respondents are already using some sort of cloud storage. Of those who are currently using cloud, 37% are using the public cloud, 35% are using a private cloud, and 7% are using a hybrid of both public and private clouds.
  • The study also revealed that within the next five years, 45% of respondents plan to use the public cloud for their businesses, 29% plan to use the private cloud, and 22% will implement hybrid cloud options.

I know that’s a lot of numbers to digest, but I don’t want you to miss a very significant statistic for the IT channel, which is that hybrid cloud adoption is going to triple over the next five years.

There are a couple of reasons this uptick in hybrid cloud adoption is so important. First, it speaks to your customers’ security fears when considering public-cloud-only options combined with the fact that private-only cloud options can sometimes be cost prohibitive. And second, deploying a hybrid cloud strategy is more complicated than a public-only or private-only strategy. Where there is more complexity, the channel becomes more relevant.

This is a great opportunity for managed services providers to consult with customers and help them create a plan to determine which applications and data can be housed in a public cloud and which assets need to be moved into a private cloud. Equally important and valuable to your customer is how well you can present them with a single user interface, so they don’t feel like they’re accessing their applications and files from multiple silos.

Knowing that hybrid cloud adoption is going to realize explosive growth over the next five years, start preparing your salespeople and technicians now, so they can start engaging with your customers about this topic right away.  By honing your hybrid cloud consulting skills now, you’ll be in a better position to prevent customers and prospects from cutting you out of their cloud IT plans and/or deploying cloud strategies that might compromise their data security and/or compliance with industry regulations. You’ll also put your company in a better position to grow by fulfilling the role of a trusted business advisor, which is what your customers need most.