Article | December 30, 2013

Promoting Your Brand: Best Practices

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By Gabe Ulloa via the Master MSP Training Blog

As we know, promoting your brand is one of the single most important things you can do.  In this digital world, it is about who can remember you and what they remember from you.  You not only want to engage and provide value, you also want to ensure customers leave with a good taste in their mouth.  Here are some tips and tricks on what you can do to increase your brand awareness:

1.  Social Media

It may seem pointless to say this, but just because you have a Facebook and Twitter account doesn’t mean you are doing it right! Having one is only part of the battle.  Be genuine!  Don’t just copy what everyone else is doing, strive to be unique.  That’s what gets you noticed in social media.  Along with that, you must engage.  This is the key to not only social media success, but also to increasing your brand awareness!  Stay on top of what is trending in your industry.  If your business is in fashion or retail and you’re not on Pinterest, then you are behind the curve.  Know what the buzz is for your industry; that way, you can be the first to beat out all of your competitors.

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