By Julie Counterman, EVP of sales and marketing, Accelerated Payment Technologies
Today, VARs hold a competitive advantage over traditional ISOs and agents in the payment processing space. Extending the value of a POS VARs core software through integrated payment processing creates a differentiated and superior solution compared to that of the traditional ISO offering.
An integrated payment solution compliments the POS software's feature functionality by streamlining business processes, eliminating unnecessary hardware, reducing communications expenses and creating front/back office efficiencies for the end client. In an otherwise commoditized industry, a POS VAR can truly standout from a traditional payment offering and enjoy the resulting "stickiness" that an integrated payment solution generates with its clients.