4 Questions Every VAR Should Ask
By Denise Hampton, director, North America channel strategy, programs, and marketing, Zebra Technologies
How to become more competitive in today’s crowded marketplace.
Technology is advancing. Customers are more sophisticated than ever. Transformational market changes are driving down prices and profit margins. In turn, solution providers like you are feeling the pressure to find new ways to identify sustainable differentiators in the market to separate you from the rest. And if you’re like many VARs, you are a small business up against numerous cash flow and brand-building challenges.
As a solution provider, it’s imperative to identify and build competencies that end customers will value and to constantly evaluate vendor relationships that are the core of your solutions. With limited time and resources, you need to decide where to place your bets.