2 Quick Fixes To Stagnating POS Sales
By Jay McCall
This VAR’s decisions to sell new IT solutions to its existing hospitality clients and expand into a new market were critical to its projected 10% revenue growth this year.
With nearly 34 years of experience in the hospitality market, POS Terminal 2000 is no stranger to adapting its business to remain competitive. Further proof of this VAR’s sustainability is the fact that it’s the number one Maitre’D POS software reseller in the world with nearly 2,000 customers using its solution in the greater Montréal area. In late 2009, however, the reseller saw its sales start to stagnate, and it realized that its future sales in the local hospitality market were becoming saturated. It also recognized that this situation would only get worse unless something changed. After a few brainstorming sessions among its line-of-business and executive teams, a plan was put in place to find new, complementary IT solutions and services to sell to its existing client base and simultaneously to identify opportunities in new markets where it could leverage its existing knowledge and skills.