By Mariah West, Director of Global Partner Marketing, Zerto
Successful resellers are able to position themselves as trusted advisors for their customers, aligning to organizational goals, offering solutions that complement existing IT investments, and providing ways to seamlessly adapt as customer needs change. The advent of data center virtualization has helped resellers achieve these goals, but a data center function that many times remains stubbornly stuck in the past, causing headaches for modern resellers, is replication for business continuity and disaster recovery (BC/DR). A recent study reported that more than 75 percent of respondents across various industries experienced a data center outage in the last year. You, as a reseller, know these obstacles better than most, but there are good reasons to challenge the long-established model for DR.
Traditional, storage array-based replication or backup for DR was the norm in the data center for years. During that time, storage and IT admins knew that was the best way to protect critical data. But the reality is that tying DR capabilities to the storage infrastructure can lead to immediate and long-term complexities and increased costs that can be avoided by using other approaches to replication.
Here are four reasons why a reseller should ensure their clients avoid storage lock-in for DR.
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