Guest Column | December 3, 2013

Reasons VARs Should Consider Tapping Into Big Data

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Tom Berarducci, Director of Platform Product Management, Zebra Technologies

Do a Google search for the term Big Data and an endless sea of pages flood your screen with company ads, links to websites, news reports, press releases, and blogs. You’ll also see a variety of sources attempting to define Big Data and what it really means for consumers, businesses, entire industries, and, of course, government.

But no matter how it’s defined, Big Data means big opportunity for IT channel partners. Not surprisingly, market size estimates for Big Data vary, but according to a report published earlier this year by Transparency Market Research, “Big Data Market – Global Scenario, Trends, Industry Analysis, Size, Share and Forecast, 2012 – 2018″, the global Big Data market was worth 6.3 billion in 2012 and is expected to reach 48.3 billion by 2018. Regardless of the actual market size, there’s no better time than now for VARs, independent software vendors (ISVs), managed services providers (MSPs), and systems integrators to move aggressively into what has clearly become a burgeoning market.

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