Guest Column | March 10, 2014

3 Reasons Why VARs Should Focus On The Retail Industry

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VARs Focus On Retail Industry

By Terry Cruikshank, Senior Manager of Industry Marketing for OKI Data Americas

For retailers, it is important that vendors and partners understand their fast-paced environment, need to control or cut costs, increase employee productivity and manage many locations all at once. By providing the necessary printing solutions to the retail industry, value-added resellers (VARs) can open their doors to a large opportunity to grow their businesses. 

With that said, there are many reasons why VARs should focus on servicing the retail industry. Here are a few...

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