Guest Column | April 9, 2012

Reasons Why You Should Network In Person

Source: RSPA
Stephane Kerwer Dukeo

By Stephane Kerwer, internet marketer, Dukeo.com

Networking is essential to every business. Regardless of whether you provide products, services or simply information you will find the benefits that come from networking at every opportunity. The problem is that  many who run online businesses have lost sight of the value that networking in person can bring. They often focus only on networking online and while successful that does not maximize their potential. If you are running a business, there are many reasons why you want to expand your networking to include those face-to-face interactions.

One thing you often cannot accomplish online is building a rapport with those you are talking to. Though it does happen on occasion, generally online interactions leave out the personal touch. When you are face-to-face with others you have the ability to connect on a deeper level. This gives them the ability to like you from the beginning and want to find out more about your business. They will be more likely to visit your website because they remember you and the bond that you developed.

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