Restaurant And Hospitality News For VARs — May 8, 2014

By Christine Kern, contributing writer

New this week, Disney has incorporated RFID technology into their new “Magic Bands,” allowing all sorts of personal information to be downloaded directly to a visitor’s wrist to improve their overall park experience. Also, Einstein Noah has transformed its service management within IT, and throughout the company with a new cloud solution that enables them to automate key processes and speed service request fulfillment.

Disney World’s New RFID “MagicBands” Track Guests

CBN News reports that Disney is incorporating RFID technology in their new “MagicBands,” which allow guests to use the bands for park tickets, Disney hotel room keys, charge cards, fast passes for rides, and more. MagicBands represent the trend toward the convergence of mobile, Big Data, and personalization of the user experience.

Einstein Noah Restaurant Group Improves Support Processes with Cloud Solution

Hospitality Technology provides an example of how a cloud solution can transform service management for a restaurant group. The solution has enabled Einstein Noah Restaurant Group, Inc. to automate key processes and speed service request fulfillment. The company now has a centralized resource for IT service management that spans the entire organization, saving time and significantly increasing visibility into IT service operations.

Solutions’ Will Benefit Your Restaurant Customers In Multiple Ways

An article for mlive.com gives some ideas to help you explain ROI and overcome customer objections with benefits technology has to a restaurant — whether back of the house, front of the house, or planning for the future.

Restaurant and And Hospitality IT News For VARs

Venture Beat news reports that Hulu is teaming up with Pizza Hut on a new type of in-context advertising that’ll let you order food during a commercial break — right from the screen you’re watching. The Pizza Hut ad is what Hulu is referring to as an “in-stream purchase unit.” While the name might be a mouthful, the new ad type could be a game changer for the TV ad industry because it gives brands the opportunity to bypass “marketing” and go straight for the sale.

In his article on QSR Web, Larry Abramson, CEO of Red Book Connect, makes a case for “Why restaurants need mobile and cloud technology.” He includes three main points in his argument:

·Mobile means better management and higher morale

·Cloud equals operational efficiency without enterprise-sized IT costs

·Mobile and cloud weds internal efficiency to opportunity

For more news and insights, visit BSMinfo’s Hospitality Tech Center.