In the news, a Nielsen report reveals consumers’ intentions to make online purchases have doubled since 2011. In other news, Backoff malware is suspected in more data breaches. Articles this week include a look at why retailers are interested in — but haven’t yet embraced — iBeacon. And the channel is talking about Amazon’s Local Register, as well as Apple’s announcement on September 9 that is rumored to include information about the iPhone 6 including a mobile wallet.
Online Shoppers’ Purchase Intentions Double Since 2011
A Nielsen report states online purchase intentions around the world have doubled since 2011 for many durable and entertainment-related categories. The survey also show about half of survey respondents are planning online purchases in the next six months in the categories of clothing and airline and hotel reservations. Good news includes, says John Burbank, president of strategic initiatives, “Strong online browse-to-buy conversion rates for fast-moving consumer goods translates to loyal repeat customers for these categories. While these categories are still in the early stages of online adoption, these correlation rates signal great news for online retailers. Now is the time to create omni-channel experiences for consumers who are actively using both digital and physical platforms to research and purchase, as consumers increasingly don’t make a distinction between the two.”
Home Depot Could Be Latest “Backoff” POS Malware Victim
A TechTarget article says there is evidence that supports the conclusion of a data breach at Home Depot, and it could have affected nearly all locations across the U.S. over several months. There is speculation the cause could be Backoff malware that targets POS systems.
Retailers Testing, But Have Not Yet Embraced, iBeacon
Bloomberg Businessweek explores why Apple’s iBeacon isn’t more widely used. Suggestions include retailers still exploring their use— trying, but not yet deploying them. Also, iBeacon needs shoppers to have apps for the technology to deliver data — and retailers haven’t refined what their customers want from apps. In addition, competition from other technologies, including Motorola Solutions and Datzing that use Bluetooth and Wi-Fi are providing other options for retailers to consider.
IT Talking Points
Apple will stream its September 9 event — a dedicated page has a countdown to the event. The industry is expecting an announcement regarding iPhone 6 — which could include a mobile wallet.
Amazon Local Register is a secure card reader and mobile app that facilitates accepting payment cards from a smartphone or tablet. In a press release, Amazon states users can accept cards for “a low, flat rate,” use Amazon customer support, leverage business tracking tools, and add compatible accessories.
For more news and insights, visit BSMinfo’s