Retransfer Technology Delivers The Optimal Card Printing Solution

A wide range of industries today are realizing the significant benefits that personalized access control, financial, retail and smart cards can bring to their enterprises. The rapid expansion of on-demand issuance of cards for identification, tracking and monetary applications calls for an innovative card- printing solution. However, with an ever-increasing emphasis on security, flexibility and efficiency, organizations now face the need to produce cards with the highest image quality, using a diverse range of card materials, with the broadest array of chip- encoding options.

Retransfer technology is the optimal on-demand printing solution for meeting the stringent image quality and encoding standards that advanced card applications require. In the past, desktop retransfer printers offered low printing speeds and image quality, thus limiting their applicability in many card issuance applications. This lack of performance and quality slowed the adoption of retransfer technology industry- wide. Today, however, innovative technology for retransfer printing delivers a fast, flexible and affordable solution.

While direct-to-card (DTC) printing will continue to be the technology of choice for many standard card-printing applications, fast retransfer printing promises to expand a much broader range of possible applications, from high-security ID cards, to retail loyalty cards, to financial cards and beyond. In fact, retransfer technology offers a quantum leap beyond DTC printing. Retransfer printing commands 8 to 10 percent of the current market, with the current market expected to grow to 12 to 15 percent within three years (1).

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