Case Study | March 5, 2010

Case Study: Ring Brothers Marketplace

Source: NCR Corporation

The challenge
With a growing business and increasingly busy summer vacation seasons, Ring Bros. had the challenge of meeting shopper demand with an outdated DOS-based system that frequently broke down. In addition, the store needed to integrate their extensive rewards program—complete with mobile marketing—into their system, which was not designed to handle such detailed transactions.

The slow transaction process from the point-of-sale (POS) and long lines began to frustrate shoppers. Ring Bros. needed a flexible POS solution that would be scalable enough to handle new business and future applications for years to come.

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