From The Editor | July 24, 2013

RSPA RetailNOW 2013 Provides Retail VARs Mobile Roadmap

By Mike Monocello, editor-in-chief, Business Solutions magazine
Follow Me On Twitter @monocello

BSM-Mobile Device

By far, one of the hottest technology trends in retail today is concerning mobility. At the upcoming RSPA RetailNOW show in Las Vegas, the latest in mobile solutions will be on display. Kristen Oleson, manager of marketing and corporate communications for the RSPA, says that the organization sees first-hand the extraordinary impact mobility has had on the retail industry.  “We think it’s exciting, but we also know that it’s important to make sure all of our members have access to information and education about the latest mobile solutions,” she says. “Therefore, at RetailNOW 2013, we are pleased to present ‘MobileROW.’ Mobile Row will highlight mobility and mobile solutions, all in a single row on the show floor.  In addition to MobileROW, there will be touch screens on the expo floor so that attendees can locate any exhibitors with mobility solutions on the show floor.

“We think you’ll be amazed at the wide variety of mobile solutions – everything from traditional mobility hardware products to smart phones with software applications solutions to mobile wallets for payments and more,” she continues. “The goal for highlighting mobility at RetailNOW 2013 is to help RSPA members gather information on new and existing mobile products and solutions that will help extend business opportunities and keep our members informed about the technologies that are becoming more prominent in our industry.”

However, seeing the technology can only get you so far. Thankfully, the retail organization will also be providing some pretty detailed education on the topic. Check out some of these education session titles:

  • Mobility Agility
  • Why VARs Should Offer Mobile Solutions
  • Benefitting From The Mobile Wallet
  • Seize The Retail Opportunity With Mobility
  • Mobility & Cash Transactions
  • Mobile Payments
  • Driving Mobile Payment Adoption

If you can make it to RetailNOW 2013 (Aug. 4-7 in Las Vegas), do it! If you can’t be sure to keep an eye on www.bsminfo.com/insiderspa for full event coverage.

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