ScanSource, Inc., Launches Global Corporate Communications Group
Bobby McLain to serve as EVP of new department
ScanSource, Inc., the leading international value-added distributor of specialty technology products, has announced the creation of a new Corporate Communications group designed to ensure all key stakeholders are actively engaged with the company on a global level. With the creation of this new group, ScanSource also announced the promotion of Vice President of Marketing Bobby McLain to Executive Vice President of Corporate Communications. In this role, McLain will provide executive management and oversight of the company's global communications strategy.
Through the formation of this new group, McLain is charged with developing and executing on the company's comprehensive communications strategies among all of its internal and external audiences and stakeholders, including reseller customers, vendor partners and the trade media. Investor relations, community relations, social media, web strategies, and global brand management of ScanSource, Inc. and its sales units will also be part of the Corporate Communications group's strategic focus.
"Bobby has effectively led our Marketing team for more than 14 years," said Mike Baur, CEO, ScanSource, Inc. "His experience and leadership make him a natural to lead this new business unit as we continue to focus on the growth and opportunity of our company on an international level."
McLain has been with ScanSource since 1997, where he has served as Vice President of Marketing. Prior to joining the Company, he served as President of Transition Marketing, Inc., a majority-owned subsidiary of the Company. He also previously served as Director of Marketing with Gates Arrow.
About ScanSource, Inc.
ScanSource, Inc. is the leading international distributor of specialty technology products, consisting of seven sales units in North America, Latin America and Europe.
ScanSource POS and Barcoding in North America, Latin America and Europe delivers AIDC and POS solutions; Catalyst Telecom in the US, and ScanSource Communications in North America and Europe, provide voice, video and converged communications equipment; and ScanSource Security in North America offers physical security solutions. Founded in 1992, the company ranks #839 on the Fortune 1000.
SOURCE: ScanSource, Inc.