Newsletter | June 16, 2014

06.16.14 -- Security-as-a-Service 101: An 8-Minute Primer You Can't Afford To Skip

Business Solutions

In This Issue:

From ASCII Columbus: MSP Marketing Golden Nuggets
By Jim Roddy, president, Business Solutions magazine
By Jim Roddy, president, Business Solutions magazine Helping solutions providers create and execute an effective marketing plan was the focus of Herman Pool’s May 28 seminar at the ASCII Success Summit in Columbus, OH. I detailed his Super Easy Marketing Plan Template in this article, but I also wanted to share with you other golden nuggets of Pool’s marketing wisdom.
Do your clients see the full value of your managed services? Are you viewed as their trusted advisor? Have a look at "The MSP Report Advantage" and learn:

• Why reporting is an invaluable part of your managed services
• Reports used by top growth MSPs to demonstrate value
• How to position yourself as a trusted advisor

Download and learn how standardized, customer-facing reports are critical components in elevating your organization to trusted advisor status with each of your customers. Learn more.
Featured Articles
All The Help Desk You Need
An effective help desk is a critical customer interface, strengthening customer relationships with quick, satisfying service experiences. While most professional services automation (PSA) solutions offer this functionality, not all organizations want to take on the cost and complexity of a full-featured PSA just to acquire business enhancing help desk capabilities.
Managed Services Provider Attributes Growth To The ConnectWise Community
Growing an IT services business in an unstable economy is challenging, but for one MSP, the key to success was the right partnership and business support from a group of peers.
Security-as-a-Service 101: An 8-Minute Primer You Can't Afford To Skip
At Business Solutions, we’ve made it our mission to educate our readers — VARs still on the break-fix model and new MSPs — on recurring revenue solutions they could be adding to their portfolios. Security-as-a-Service is a great one and our discussion topic in this podcast.
Product Design: Don't Stop At The UI. The UX Wins Users
This infographic from Accu-Time Systems takes a look at UI vs UX design and focuses on why UX matters. The user experience is what will win users in the end, and while the UI is important, this infographic explains what to focus on with the UX and why the UX is critical to your product design.
A Must-Read: "Blue Ocean Strategy"
By Larry Cecchini
As IT service providers, we are used to competition coming at us from all sides, but it doesn’t mean we have to like it.  For years I’ve searched for inspiring ways to stand out from the crowd.  Then I read Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne(published by Harvard Business Review Press, 2005).
How Does HIPAA Apply To VARs?
By Megan Williams, contributing writer
If you have a client that works with HIPAA protected data in any way, it’s in your best interest to clarify exactly what responsibilities you have as their solutions provider. This means you need a concrete understanding not only of what qualifies as a covered entity, but also, who qualifies as, and what it means to be a “business associate.”
No Excuses: You CAN Market Your IT Business
By Bernadette Wilson, associate editor
Finalists gave presentations at the “Better Your Best” competition at the 2014 Technology Marketing and IT Sales Training Boot Camp in Nashville, TN, vying for the chance to be the spokesperson for Technology Marketing Toolkit. Although they were giving presentations in a competition, their stories of marketing their IT businesses successfully added up to a compelling argument that regardless of the obstacles you face, you can market your business.
Why Solution Providers Must Adapt For Cloud Services Management
By Justin Crotty
The “work anytime, anywhere” trend is changing the face of how business gets done, in more ways than one. For example, businesses of all sizes, in response to growing demand for 24/7 access to critical business applications and documents via remote desktops, tablets, and even smart phones, are layering on an increasing number of cloud-based services designed to support this ubiquitous computing culture.
Peer-To-Peer: VAR Best Practices For Rebranding Your Company
By Jim Roddy, president, Business Solutions magazine
Jason Cowan of Spark Solutions Group — formerly Cowans Restaurant Solutions — talks about the process of changing your business’ name, obstacles you could face, and strong reasons to consider making this change.
4 "Dirty Secrets" Hiding In Your Pricing Strategy (And How to Avoid Them)
By Patrick Schneidau
Your pricing strategy plays a critical role in supporting your relationships with your customers. To ensure you’re maximizing every sales opportunity, here are four “dirty secrets” you should be aware of that could potentially be undermining your efforts.
Featured Webinar
Avoid AV Storms: Overcoming The Challenges Of Virtualized Security
Traditional security solutions used in virtualized environments can consume precious resources, creating what’s called an AV storm.

Click Here to view the webinar and explore how you can avoid the AV storms that threaten to cripple you and your customer’s business daily. We focus on:
• the differences between endpoint and virtualized security;
• the challenges surrounding securing virtualized environments; and
• what the next-generation of endpoint technology looks like.

Gain real-world insight from security guru Andrew Bagnato, senior systems engineer at Webroot, and learn what Rich Anderson, CEO of Imagine IT, is doing to solve the security problems of his SMB customers.

Learn more about the Webroot Partner Program.

Join the Webroot Partner Program.
Most Popular News
D&H Offers Resources For Education Resellers, Including Windows And Chrome Devices, Support And Training
HP Expands Retail Portfolio With Leading-Edge POS Systems
Featured Event
Channel Transitions
East | July 22nd | Boston, MA
Midwest | Oct.7th | Chicago, IL
Channel Transitions, powered by Business Solutions Magazine, is a one-day education and networking conference designed to help VAR/MSP executives learn how to best implement and manage the "as a Service" model. The event will feature real-world, nuts-and-bolts, headaches-and-heartaches discussions and success stories on the transition.
Only $199 for world-class education and networking.
Visit the Channel Transitions website for more information.
Industry Events
CharTec CEO Retreat
July 11, 2014
Chicago, IL
MAX Conference
September 8 to 10, 2014
Orlando, FL