Feature Article: Should You Become A POS ISV?
By Mike Monocello, Business Solutions magazine.
For Ed Levin, owner of International Point of Sale, software is all about control. "Even though you might be the boss at your office, someone else's software most likely dominates your day," he says. "Because whenever a customer is having an issue with their POS system, it's almost always with the software." Levin was in a similar situation; he found himself having to do a lot of support on someone else's software. Eventually, Levin came to the conclusion that he wasn't going to be his own boss until he had his own POS software. Additionally, and perhaps most importantly, in today's world of ever-shrinking margins, Levin knew that without something unique to call his own, his company lacked a competitive advantage and therefore wasn't best positioned to grow.