Six Mistakes To Avoid With Mobile Payments
By Ed Weiser, Principal, Retail Solutions, Motorola Solutions
When your customers are ready to buy, they shouldn’t have to wait. You should be able to take their payment anywhere in the store. But are you ready for the challenges that provides? Here are six mistakes to avoid when deploying mobile payment solutions.
- Assuming It’s Simple - Payment choices and the complexity of processing those payments, as well as keeping them secure, are increasing at an accelerated pace. Almost every month, we see a new consortium, startup company or payment tactic introduced to the marketplace. By October 2015, we will have to comply with Eurocard, MasterCard and Visa (EMV) Chip and PIN payments in the United States. Meanwhile, some shoppers are viewing near field communication NFC as an exciting solution, but don’t really know when to use it, where it is accepted and more importantly, if it is secure. As retailers begin to chart their own mobile payments roadmap, value-added resellers (VARs) and retailers will be forced to keep up with the ever-changing landscape of innovative solutions that are being introduced to the market at record speeds.
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