News Feature | March 26, 2014

Smart VAR Healthcare Summit Highlights Vital Signs, Pain Points Of Vertical

By Bernadette Wilson, associate editor, Business Solutions magazine
Follow Me On Twitter @bernadeditor

VAR Healthcare Summit

This year, value-added resellers have a new resource for information on the channel’s fastest growing vertical. The Smart VAR Healthcare Summit, powered by ScanSource and Business Solutions, will be held in New Brunswick, NJ, on May 6. A second summit will be held in Chicago in August.

This first-of-its-kind conference will feature news on the latest trends in the healthcare vertical, secrets from successful healthcare VARs, and VAR opportunities in community and rural healthcare. The one-day event will also give VARs the opportunity to meet colleagues and connect with healthcare channel leaders, learn about new channel services, and meet vendors. Technologies featured at the summit include mobile computing, bar coding, networking, asset tracking, wireless infrastructure, telehealth, and warehouse technologies.

Nathan Lord, product manager, ScanSource POS and Barcode, says, “We believe that resellers attending the event will walk away armed with more knowledge and expertise on the market and its opportunities and be more successful selling into this challenging vertical. The summit is a one-stop-shop for resellers looking to enhance their opportunities in the healthcare vertical, providing them the opportunity to gain access to a number of resources and best-of-breed products in one location.”

Lord points out that market projections show health IT spending will continue to grow significantly in 2014 and beyond. With program incentives in place for spending on healthcare initiatives, and with deadlines coming up on those incentives, healthcare providers are taking action now. “At the SmartVAR Healthcare Summit, we believe our reseller partners will be better equipped to take advantage of those opportunities and incentives,” explains Lord. 

 Tim Ulrich, publisher of Business Solutions, says, “Our subscribers who sell into healthcare are very successful, but they know it’s a difficult vertical to navigate. This conference will give VARs inside information directly from healthcare end users — who have titles like enterprise manager, practice administrator, and mobility technology manager — speaking directly about their technology experiences.”

Mike Monocello, editor-in-chief of Business Solutions, adds that the event will benefit both VARs engaged in healthcare and VARs considering entering the market. “This market can be quite lucrative for VARs, but getting in and then maximizing your earning potential can be a challenge.”

“We’ll be providing inside advice from healthcare CIOs about what they need and the challenges they face,” Monocello says. “That’s information on which you can take action!”

Smart VAR Healthcare Summits, powered by ScanSource and Business Solutions, are sponsored by: Motorola, Honeywell, Datalogic, and Zebra.

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