News | June 27, 2012

snom Phones Now Interoperable With SUTUS Business Central Franchise Communications Solution

snom IP phones validated for the SUTUS Business Central 5860, a single platform telephony, data and networking solution designed for franchise and multi-location businesses

snom technology AG, a leading developer of IP desktop phones and IP communications solutions recently announced interoperability with SUTUS’ Business Central platform, an all-in-one communications and IT solution that helps franchises boost sales, improve customer experiences and cut costs. The snom 300 and snom 720 IP phones are now certified for auto provisioning with the Business Central solution.

SUTUS is a franchise communications specialist with a range of high profile customers, including the world’s leading pizza franchise brands. The SUTUS Business Central communications platform is designed specifically around the needs of franchisees and not only improves franchise location marketing and customer experience but also enhances head office insight, management and support capabilities across all franchise sites.

“snom is committed to interoperability with a large number of SIP-based platforms and is pleased to partner with SUTUS, well-known in the industry as an expert in franchise communications technology. The Business Central platform coupled with award-winning snom phones is a complete phone/IT package that is perfectly suited for franchises nationwide looking to balance quality and value,” said Mike Storella, COO snom Inc.

The Business Central solution provides all the telephony and IT needed to run a franchise location and boasts a wide range of integrated features including an advanced on-hold messaging system, data mining, call recording, superior call reporting, customer callback and remote management. In addition, the SUTUS platform can act as the backbone for other systems including alarms, security cameras and Point of Sale, which plug-and-play to deliver an all-inclusive franchise tool.

Shawn Chute, chief operating officer of SUTUS, explains the SUTUS philosophy. “Our customers are franchises, which means they are laser-focused on perfecting every aspect of their operations, ranging from improving the customer interaction to increasing revenue to ensuring their infrastructure is in line with demand. We’ve made a name for ourselves by helping them do this, and part of what makes our approach possible is partnering with industry-leading vendors. snom products are among the best in the world – delivering incredible quality and functionality – benefits that our customers can now take advantage of.”

The popular snom 300 has all the core telephone features important to today’s business customers, such as conference, transfer, multiple lines, speakerphone and Power over Ethernet. The snom 720, one of snom’s newest, stylish models, targets the everyday business user, but adds some advanced functionality, including more SIP Line accounts, Gigabit Ethernet ports, a wireless LAN interface and Bluetooth headset support.

For more information, visit

About snom
snom technology AG develops and manufactures VoIP telephones and related equipment based on the IETF open standard, SIP (Session Initiation Protocol). Recognized for its high-quality, customizable and cost-effective business solutions, snom is also differentiated by the company’s history in the VoIP industry and its dedication to high security standards. All of snom’s products, from desktop phones to IP PBXs, are designed to be fully interoperable with leading communications equipment vendors. snom customers benefit from the interoperability and flexibility that the snom telephones offer, including plug-and-play integration and universal compatibility with any SIP-based telephony platform. In September 2011, the snom 300 and the snom 821 were the first SIP phones which were officially tested and qualified as interoperable with Microsoft Lync by Microsoft.

Founded in 1996 and headquartered in Berlin, Germany, snom technology AG also has offices in Italy, France, the United Kingdom and the US. For more information, visit

SUTUS is a leader and innovator in franchise communications solutions enabling franchisees to transform their IT and telephony into a platform that generates higher sales, improves the customer experience and reduces operating costs. Headquartered in Vancouver, Canada, SUTUS works with some of the most successful franchise brands in the world at both the corporate and franchisee level integrating key business-performance drivers with customer and operational data to help implement best practices across the franchise.

The company's Business Central platform, which has won eight industry awards for innovation and product excellence, is an affordable, enterprise-quality franchise solution developed specifically for franchises whose business relies on exceptional phone-based customer interaction.

Customized by SUTUS for each franchise business model, the single platform combines flexible technology to deliver sales, marketing, operating and business management benefits. Advanced messaging options, call recording, customized reporting, LiveCoach, and remote fleet management features translate directly into improved operational delivery and profit.

The SUTUS platform serves as the backbone for other franchise operating tools allowing alarms, security cameras, POS and GPS systems to plug-and-play seamlessly ensuring an integrated franchise business tool.

SOURCE: snom technology AG