Article | January 2, 2014

Socially Speaking: It's All About The Benjamins

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By David Gosman, CEO, pcAmerica

We’ve all had it happen to us. You spend time and effort educating a prospect with the hopes that your knowledge and experience will win the deal. In the end, some of them take the knowledge and purchase elsewhere based on a “cheaper” price or a flashier presentation. Yet a constant stream of articles and experts recommend investing continuous effort into customer education through social networks. Here are a few tips of how and why you should continuously educate all those that may be interested in your products...

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