Q&A | September 4, 2014

Solution Gives Your Clients Data Along With Payment Processing

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By Bernadette Wilson, associate editor, Business Solutions magazine
Follow Me On Twitter @bernadeditor

Card Swipe

Swipely, a platform that provides product, staff, and customer insights to merchants, handles payment processing as well. Angus Davis, founder and CEO, points out credit card fees can add up to a significant cost, and Swipely “transforms a necessary evil operating expense into a marketing investment.”

The solution, which has been used primarily by hospitality and retail, pulls data together from the payment network, point of sale (POS) system, and social channels — using systems the merchant already has — and turns it into actionable insights the business owner can use to make data-based decisions.  Davis says this levels the playing field for brick-and-mortar merchants so they can better compete with ecommerce companies that routinely gather and leverage data.  

“We can show which menu items influence a new customer to become a repeat customer, show a list of your 100 most valuable customers, or show which customers spent the most on wine.” Swipely’s reports also can help a manger prepare for a preshift meeting with statistics on each employee’s sales, customer retention, or table turn. Davis says customers report they use the solution every day: “It’s not a fade-into-the-background product, like payment.”

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