2013 State Of Cloud Backup: MSPs Missing The Mark

Solution providers continue to miss a significant opportunity to protect their clients and boost their bottom lines with cloud-based backup and recovery services, according to the new State of Cloud Backup survey from channel consulting and research firm The 2112 Group and Business Solutions Magazine on behalf of cloud backup provider Intronis.

The research from our survey of 350 respondents in the information technology services industry finds 44 percent of technology firms depend on breaches, downtime and client concerns about unprotected data rather than taking a proactive approach to marketing and selling cloud backup before disaster strikes. The disconnect is largely due to the continued resistance solution providers face from end users regarding cloud-based backup systems, which are encapsulated in concerns about data security and integrity, bandwidth and connectivity limitations, and recurring costs.

Despite that shortcoming, business continuity and data recovery (BCDR) remains a top seller for the majority of solution providers polled. More importantly, the data reveals the more a partner relies on backup and recovery services as a component of its overall services practice, the more optimistic it is about future revenues and business growth.

This report, based on exclusive research, examines the ways in which solution providers have integrated cloud-based backup and recovery into their offerings and the effect these BCDR solutions have on overall business performance. It also looks at the ways MSPs can learn from peer experience to circumvent common obstacles and energize cloud BCDR practices.

Want to read more? Download the full report below.