Still Don't Get Social Media? Here's What To Do About It

By Ivana Taylor,  president and CMO, Third Force

Do you stay quiet on social media because if you admit that you don’t get it, social media experts look at you like you have three heads? You are not alone.

A lot of business owners feel that this marketing tool is beyond their understanding and will remain so. If you secretly feel hopeless or stupid about social media marketing, read on. You’ll find a strategy and a day-to-day plan that will get results.

Focus on objectives, purpose and brand.
First, stop worrying about individual social media applications and tools, and get clear on the purpose of your business and your brand.

•  What does your business do for customers?
•  What is your brand promise?
•  What do you want to be known for?

Don’t over-think these questions, just jot down a few notes and thoughts. They will become your talking points as you step into the Twitter, Facebook, LinkedIn and Google+ worlds.