Super Taco Super-Sizes Sales And Customer Engagement With Kiosk Solution

Established in 1991, Super Taco Mexican Restaurants serves authentic, home-style Mexican food that has been recognized by local media as “the best in town.” In addition to preparing food from unique recipes and using only the freshest ingredients, the operator prides itself on valuing its customers and providing the highest caliber of services to patrons of its four locations in the Sacramento, California area.

Despite this reputation, Super Taco’s operation needed to improve its marketing plan. At the time, the restaurateur had no way to amass a list of patrons and their email addresses, communicate with customers, reward loyal patrons with preferential treatment, or reach out to individuals who had not visited the establishment for a while. Other than relying on employees’ memories, there was no means of recognizing patrons between visits to the restaurant, especially when they returned after an absence of a few weeks or months. Neither collecting customer feedback after each visit, nor obtaining customer demographics, was possible.

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